Case study · E-commerce

Folwab Marketplace

Neighbourhood marketplace for frozen foods, groceries, and household essentials with same-day Abuja delivery.

Folwab Marketplace screenshot
Industry
E-commerce
Timeline
3 months
Team
3 people

The client

FOLWAB Marketplace is an online neighbourhood store bringing frozen foods, groceries, provisions, kitchen items, and household essentials together in one place. It combines a full storefront with WhatsApp ordering, offering same-day delivery across Abuja and nationwide shipping in 2–6 working days, backed by a physical shop at Kango Market, Kuje.

The problem

Bridging a chat-first buying habit with a structured storefront, so customers can browse a full catalogue but still check out over WhatsApp.

What we built

  • Searchable catalogue of 1,000+ daily essentials
  • WhatsApp ordering as a primary sales channel
  • Same-day Abuja delivery and nationwide shipping
  • Card, bank transfer, and cash-on-delivery payments
  • Weekly featured deals and fresh-stock notifications
  • Category browsing for frozen foods, groceries, and household

The outcome

Gave a physical market trader a searchable online catalogue and a delivery footprint beyond Abuja.

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